BikeBiz Bicycle and cycling retail news
Proviz is celebrating its tenth anniversary this year with a “Defy The Darkness” campaign.
The campaign will support the re-launch of the brand’s website across the UK, US, Australia and Germany.
The aim of the initiative is to give customers the confidence to carry on with outdoor activities in darkness by wearing products that will stand out and be seen.
Anthony Langly-Smith, co-founder of Proviz, said: “We are immensely proud to be celebrating our tenth anniversary and we are even more excited for what’s in store for the future of Proviz.
“We feel like we have been an integral part of so many commuter’s lives and we feel our new campaign reflects our vision for the future.”
Through the campaign, Proviz aims to connect with its core audience of runners, cyclists, outdoor enthusiasts and commuters by asking them to submit their own #DefyTheDarkness images to the Proviz Instagram page @ProvizSports, for a chance to be featured and to join the movement.
Among its products is the Reflect360 Collection, which is made from 100 per cent reflective material and its neutral colour scheme in daylight transforms into highly reflective clothing at night.
Proviz has also been shortlisted for the 2018 Growing Business Awards, sponsored by Amazon.
