In-depth opinions, analysis and interviews with the key players in the cycling industry

What consumers want? Industry reacts to Specialized launching D2C sales

Specialized, one of the biggest bike brands in the world, recently announced it would start selling its bikes direct to consumers online. The announcement has caused waves in the cycle trade, but how are retailers reacting to the news? BikeBiz digs into the response

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The power of the product

Whether you’re running a fully-functioning e-commerce site or simply offering your customers another window into your business, it’s important to provide detailed information on your products online, writes Jack Davey, Unearth Marketing

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BikeBiz Awards 2021 winners: Lezyne

BikeBiz catches up with Rory Hitchens, marketing and senior brand manager at Upgrade, UK distributor of P&A Brand of the Year winner Lezyne, winner of the P&A Brand of the Year, to talk 2021’s successes and challenges, and what we can expect from the year ahead

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