‘Brand of the brave’ launches Danny Mac shoe

Danny MacAskill’s 2009 video of stunt riding in Edinburgh has had 27 million views on YouTube. 

Five Ten is an American shoe brand created by a rock climber who developed a sticky sole rubber, producing rock shoes first and later MTB shoes.

Stealth rubber is used on all Five Ten shoes, available in different grades of ‘stickiness’, depending on the sport. The company’s tagline is ‘the brand of the brave’, a reference to its sponsored athletes who are noted for their daredevil skills. 

The Danny MacAskill signature shoe has a stiff sole, and thermoplastic polyurethane heel- and toe-caps.

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This story first appeared in the Eurobike Show Daily.