launches new sustainability initiative has launched a new sustainability initiative to offset the carbon emissions resulting from all of its shipments, to reduce the environmental impact of shipping bikes, wheels and gear.

“At, we believe that we must take an active role in the journey toward preserving our planet and growing our sport,” said William Alcorn,’s president. “The path to sustainability starts with us.” purchases high quality carbon offsets through its partner carrier UPS to mitigate the greenhouse gas emissions associated with shipping and neutralise the climate impact of its shipments. UPS then retires an equivalent amount of carbon offsets from verified carbon reduction projects. Target projects have included improved forest management, methane and landfill gas destruction and wastewater treatment.

It has already adopted other environmentally-friendly practices to be more sustainable, including helping to reduce the impact of customer travel, having a remote workforce, reducing its own materials consumption, sourcing boxes locally and recycling. It also works toward the sustainability of cycling as a sport.

“To sustain the sport of cycling, we have to help it grow – and grow responsibly. When we give, we want it to count. That’s why we support advocacy groups and nonprofit grassroots programs whose missions track with ours,” said Sue George,’s vice president.

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