Here are the winners of the 2025 BikeBiz awards in association with Bikedesk!

With over 170 guests, the awards, hosted at The Button Factory in Birmingham on 16 October 2025, saw the industry come together to celebrate and crown this year’s winners.

The awards were wonderfully presented by Anna Glowinski, with a range of copresenters from our sponsors and the Bikebiz team.

A big thank you once again to all of our sponsors:

• Headline sponsor: Bikedesk
• Event Partner: The Bikeability Trust
• Retail category sponsor: Reid Bikes in Association with Windwave
• Mechanic of the Year sponsor: Topeak
• Bike brand of the Year sponsor: WorkWith Studios
• Event of the Year sponsor: Bikesy

Thank you to everyone who took the time to nominate and vote. And finally, a huge thank you to everyone who attended.

BikeBiz Awards 2025 Finalists and Winners!

Retailers

IBD of the Year:

• Aztecs Bikes
• A & S Cycles
• Pauls Cycles
• Leeli Cycles
• Cycle Works Yorkshire Ltd
• Pedal Power West Calder

Winner: Aztecs Bikes

Omnichannel Retailer:

• Cykel House Ltd
• JE James Cycles
• Balfe’s Bikes
• Specialized UK
• Tredz
• Leisure Lakes Bikes

Winner: Balfe’s Bikes

Retailer Services:

• Workshop by BikeBook
• Madison B2B
• Saledock
• Bike Matrix
• Green Commute Initiative

Winner: Green Commute Initiative

Specialist Retailer:

• E-Bikeshop (The UK Electric Bike Company Ltd)
• Backyard Bike Shop
• Outspoken Cycles
• Electric Life
• Fully Charged
• VOLT Bikes & Café VOLT

Winner: Outspoken Cycles

Distributors

Bike Distributor: 

• Sportline
• Tandem Group Cycles
• Accell UK & Ireland (Previously Raleigh UK)
• Silverfish UK
• Ison Distribution
• Saddleback

Winner: Silverfish UK

P&A Distributor

• The Cycle Division Ltd
• Upgrade Bikes
• Bob Elliot & Co Ltd
• Madison
• Extra UK
• Oxford Products
• ZyroFisher

Winner: Extra UK

Specialist Distributor

• Jorvik Tricycles
• AlsoBikes Ltd
• Adaptive DCS
• Wildoo Limited
• Pinpoint Consumer Electronics

Winner: Adaptive DCS

Brands

Bike Brand

• Saracen
• Inspired Cycle Engineering (ICE Trikes)
• UTO Folding Electric Bikes (Ex Eovolt)
• Synch Go Ltd
• OGA – Tern Bicycles UK
• The Pearson Bicycle Company
• Reid Bikes Limited

Winner: Inspired Cycle Engineering (ICE Trikes)

P&A Brand

• Madison Clothing
• Sinter
• Lake Cycling
• Muc-Off
• Restrap
• Fidlock
• Mavic

Winner: Fidlock

Innovation of the Year

• Afternoon Pro
• FiftyOne Sika
• Buffalo Bicycle Utility S2
• CycleSaver
• NightBlazr 2.0
• E*thirteen Sidekick

Winner: CycleSaver

Diversity

Cycle Advocacy 

• Fusion Media
• FEL Scotland
• The Bikes College CIC/smilingchainlink
• The E-Bike Positive campaign
• Stolen Ride

Winner: FEL Scotland

Diversity Champion

• Miles Baker-Clarke
• Joy Riders Britain
• Reframing MTB
• Wheels for Wellbeing
• Uplift
• LDN Riders

Winner: Miles Baker-Clarke

Woman of the Year

• Rachael Burnside
• Charmian Beedie
• Shameem Vesamia
• Jo Penny
• Emily Childs
• Sandra Corcoran
• Charlie Kingswood

Winner: Emily Childs

Industry Life

Event of the Year

• Cycling Electric Demo Days
• Fireride Festival
• iceBike*
• Global Bike Bus Summit 2025
• The Gralloch (a Red On Sports event)
• Brompton World Championships
• COREbike

Winner: The Gralloch (a Red On Sports event)

Mechanic of the Year

• Glen Whittington
• Marco Garcia
• Nic Vieri
• Connor Mooney
• Ray Yeomans
• Anthony Foy

Winner: Nic Vieri

Unsung Hero of the Year

• Peter Eland
• Andy Bray
• Paul Hewitt
• John Russell
• Dave & Helen Quinn
• Dr Fiona Spotswood

Winner: John Russell

Cycling Media of the Year

• Cade Media
• Cycling Electric
• Cycle Sprog
• Commuter Films
• Road.cc
• Guy KesTV

Winner: Cade Media

 
Congratulations to all our winners, keep an eye out for an extended feature in the December edition of BikeBiz magazine.

For information about sponsorship opportunities for the 2026 Awards, contact Richard Setters – richard.setters@biz-media.co.uk