WorkWith Studios has signed up to sponsor the bike of the year award at this year’s BikeBiz awards.
WorkWith, a sports marketing agency founded by Adam Dayson, offer a blend of creativity, strategy, and authenticity to build brands that cut through the noise. From bold campaigns to data-driven growth, they craft marketing that connects, converts, and inspires.
Alongside their award sponsorship, WorkWith have created a new marketing series, rolling out across the site over the next few weeks.
We are really excited to partner with BikeBiz on the Bike brand Of The Year Award. Having worked distributor side in the UK in my early career, the Bike Biz awards were always a highlight of the year and something the brand team looked forward to. We wanted to help champion the Bike Brand of the year by supporting this amazing award and highlighting the work that goes into building a great bike brand.
Being a partner in the awards goes hand in hand with our latest marketing series ‘How to Market your Business: Navigating Digital Marketing in the Cycling Industry”, developed with Bike Biz to give back to industry that we love to work and play in. As a marketing agency, building brands within the bike industry, it felt like a great award to help celebrate and we look forward to seeing many of you on the night – Adam Dayson, Managing Director WorkWith Studios
This year, the BikeBiz bike brand of the year finalists include:
• Saracen
• Inspired Cycle Engineering (ICE Trikes)
• UTO Folding Electric Bikes (Ex Eovolt)
• Synch Go Ltd
• OGA – Tern Bicycles UK
• The Pearson Bicycle Company
• Reid Bikes Limited
Lauren Jenkins, BikeBiz editor, added: “It means a lot to us to have industry support. The whole purpose of the awards is to celebrate the cycling industry, so it’s great to know others are keen to do the same and support us.
“It’s great to form partnerships with others and work together. It means so much to us to have the backing of others. It means we can continue to do what we do. We’re really thankful to WorkWith and all of our other sponsors. We really hope to make this year’s awards something special.
“We’re also really excited about the marketing series. I hope it provides a lot of useful information for those who want to build on their knowledge and use it for their own business. Please reach out to us or WorkWith if you have any questions about marketing!”
Winners will be announced on 16 October at The Button Factory in Birmingham. Tickets are available on the BikeBiz Awards website.
For advertising and sponsorship opportunities, contact Richard Setters: Richard.setters@biz-media.co.uk
