In today’s fast-paced digital world, standing out can be a challenge. From navigating social media to creating compelling email campaigns, marketing is constantly evolving. We’ve teamed up with the experts at WorkWith Studios to bring you a new, exclusive content series designed to help you take your marketing efforts to the next level.
WorkWith Studios, a sports marketing agency, will share their expertise to help you understand how to better understand different areas of marketing and help you get results, build community, and support your business.
Looking to get more people into your bike shop? Curious about using email marketing to engage with your existing customers? Want to know how to leverage social media or work with influencers?
This series will serve as a roadmap, giving you actionable advice you can implement in your business.
“This series represents our commitment to becoming a hub of useful resources for our industry,” said Lauren Jenkins, Editor of BikeBiz. “WorkWith are marketing experts, and their work means they understand the marketing challenges the industry faces firsthand.
“We hope that this series will provide ways to help push your business forward and help you pick up new, actionable ideas that you can implement in your marketing efforts.”
What’s Coming Up: A Complete Marketing Roadmap
Here’s a look at the topics WorkWith Studios will be covering in the coming weeks:
Article One: How to Leverage Organic Social Media – This article explores how to build a strong social presence.
Article Two: Learn How to Use Paid Social Media Effectively – We’ll talk paid advertising, showing you how to target your ideal customer and get the most out of your budget.
Article Three: Email Marketing – The Most Underused and Valuable Tool You Have: Discover how to build an engaged email list and what to do.
Article Four: How to Leverage Influencers & Affiliates Effectively – Learn the best practices for working with riders and content creators.
Article Five: Tying It All Together (Planning & Reporting) – This final piece will show you how to create a cohesive marketing plan and measure your success.
Webinar: At the end of this series, we will host a live webinar to recap the key takeaways and answer your questions directly.
This is an incredibly exciting partnership with Bike Biz, and we want to take everything we have learned over the past 20 years in the cycling industry and empower brands, retailers and distributors when it comes to their marketing.
The bike industry is my home. After growing up competing around the world across BMX and MTB, my career wove its way through distributors, bike brands and global energy drinks. Next year, WorkWith Studios turns 10 years old and this our chance to give a little back. Our work extends to global sports brands, but our core business is supporting cycling brands.
We have built a program over the coming weeks that will inspire fresh ideas, new opportunities and help all sizes of business to level up their marketing. There is no denying the industry has had its challenges recently, but we believe the future is still bright, – Adam Dayson, WorkWith Managing Director
We want to hear from you! What are your biggest marketing challenges? What questions do you have for each article in the above series? Email your questions to lauren@biz-media.co.uk, and the WorkWith team will do their best to address them in the final webinar.
Discover more about WorkWith Studios and the team at www.workwithstudios.com
