‘Bike Biz Revolution’ to premiere prior to Eurobike

The ‘Bike Biz Revolution’ conference is set to take place the day before the Eurobike show, on 3rd September.

“We knew that we had hit the mark when we saw the high level of interest in working with us to actively shape the event. Bike Biz Revolution participants can look forward to a high-level expert programme of contents,” said project manager Dirk Heidrich.

“We deliberately chose to include a mix of themes and speakers including technical pioneers, disruptive thinkers and pragmatic and creative innovators with practical solutions directly relevant to the industry.”

The topics are now finalised and will be up for debate and discussion during a number of theme blocks.

The first theme block is ‘Data Driven Business’ and will look at the data-driven business models and product data analysis that are becoming increasingly significant in the big data era. There will be presentations from Rose Bikes (‘That’s how digital information leadership works’), Bidex – Bike Date Exchange (‘Disruption is only for starters’), Alex Thussbass will talk about ‘Product data – The new oil of the sales engine’ and creative agency managing director Peter Post will be discussing the new digital industry platform and the international bike business.

The next theme block is entitled ‘The Future of Mobility’. It will be about ‘Connected Bikes’ (Christian Anuth from Haveltec), Smart Bikes (Kresimir Hlede from Greyp Bikes), the bike rental scheme Swap Fiets (Martijn Obers), while Thomas Sauter-Servaes from Zurich University of Applied Sciences will be talking about artificial intelligence and its impact on mobility behaviour.

There will then be a coffee break before the final part of the programme: ‘The Future of Bike Biz’. Scott and Adrian Montgomery from Cranktank will then be looking at how the bike market is changing in the US. ‘Online Bike Retailing: How digital sales tools will transform the bike market’ (Dr Björn Stapelfeldt from Smartfit by Radlabor) and ‘The Change of our mobility behaviour in the next ten years’ (Kristjan Maruste from Comodule) will round off the event.

The ‘Bike Biz Revolution’ programme is moderated by Frank Puscher, a journalist specialising in e-commerce, user experience, online marketing, digital transformation and new technology. Detailed information about the contents and registration can be found here.

Eurobike 2019 will open to trade visitors for three business days, 4th to 6th September, followed by Festival Day on 7th September. You can read more about the show in our August edition of BikeBiz.

Earlier this week, Eurobike announced that it is implementing a new digital strategy, including a new website.

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