BikeBiz Bicycle and cycling retail news
Cycling UK’s Big Bike Revival has won first prize in the Behaviour Change Campaign of the Year category of the Cycle Planning Awards 2016.
The scheme has inspired thousands of people to improve their health across England, having been granted further funding from the Department for Transport this year, and launching in Scotland for the first time this past month.
Survey data showed that over half of the people who benefited from the Bike Bike Revival last year were irregular cyclists; there were 3,500 new instances reported of cycling to work. These figures led to the scheme’s nomination for the prize, having been selected from 15 runners-up.
“We are very proud to have won this award, and delighted that the Big Bike Revival is clearly inspiring and encouraging so many people to discover, or rediscover, the gift of cycling,” said Ian Richardson, Cycling UK director of cycling. “Thanks to the project, thousands have learned how to carry out basic bike repairs, such as fixing a puncture, and how to cycle safely on and off-road. They have also been able to donate their old bikes, buy a recycled bike, and get advice about local cycle routes, clubs, and activities.”
The awards category, sponsored by Brompton Bike Hire, was one of eight in total, and was presented at the end of the Transforming London Streets Conference, and organised by Landor LINKS in partnership with Southwark Council.
Sales manager at Brompton Bike Hire Michael Foster commented: “Brompton Bike Hire is delighted to support the Cycle Planning Awards, and all the fantastic work done by the Bike Bike Revival.”
The prize was received by Hannah Wilson, Bike Bike Revival’s project manager, and Daisy Goaman, monitoring and evaluation coordinator. The two collected a Brompton bike, certificate, and life-size cycle-capped glass head at Glaziers Hall Southwark on September 23rd.
