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The show, which takes place from 2nd to the 5th of March 2016, is set to honour the company with a Design & Innovation Award.
The helmet is the product of a collaboration between BBB’s sponsored World Tour team FDJ, and the Netherlands based University of Delft, and is commended for its aerodynamic design and ventilation.
The company said of the helmet: "With three air channels guided over the head of a rider, the air comes in from up front, channels over the head and leaves the helmet on the back. Due to the large smooth and even surface of the Tithon the aerodynamics remain intact, while having enough ventilation in the most heated conditions."
