Chad Battistone has joined 3T America. A 20+-year cycle industry veteran he beome’s the brand customer connection manager.
He joins from PressCamp, which he co-owned with Lance Camisasca before selling to ECRM in 2015. ECRM shuttered the event earlier in the year.
Over at Ibis Cycles industry veteran Mariano Gon has joined as the company’s global sales director. He has 25+-years experience in the industry, and was most recently the US sles director for Orbea.
He previously worked with Ibis co-founder Hans Heim and COO Jon Forsberg at Santa Cruz Bicycles.
"Mariano joining Ibis just made perfect sense,” said Ibis president in a company statement.
“He already knows us – our staff and our customers. And nobody is better positioned to help Ibis drive its next phase of growth."
In the same statement, Gon added: “It was impossible to say no to Ibis. They have managed to maintain the essence of cycling, of authentic mountain biking, which we fell in love with more than 30 years ago. And we need to keep that essence as part of Ibis character."
He added: "I have always been an advocate of the traditional dealer model around the world. Ibis is such a big family, and when you manage to transmit the meaning of riding and selling an Ibis bike to each of our dealers, everything turns so much easier.”
Also joining Ibis is Saris Mercanti who becomes marketing manager. She was most recently the technical editor at MTBR, before that she handled marketing and communications for Kali Protectives. Prior to both roles, she was an editor at BikeRumor.com.