aeroe, a New Zealand-based bike-packing brand welcomes their new European market lead to the team.
The brand has announced the appointment of Trevor Worsey as its new EU Retail & OEM Sales Director. Based in the scenic Tweed Valley, Scotland, Trevor brings over a decade of experience in growing overseas brands as they scale up across Europe.
Over the past four years, Trevor led Kids Ride Shotgun’s meteoric rise across Europe, helping transform the brand from a start-up into the very definition of a category leader.
A lifelong advocate for all things two-wheeled, Trevor combines his passion for strategic business growth with a deep love of creating great experiences within the bike community.
I’m thrilled to join aeroe and help take this unique brand to the next level in Europe. Bikes have profoundly influenced my life for the past twenty years, and I dream of a world where it’s easier to use our bikes for more: more versatility, more adventure, and more fun. aeroe champions this dream.
It’s such an exciting brand and I can’t wait to work with aeroe’s growing network of retailers and distributors to share that stoke across the UK and Europe.There’s so much potential – Trevor Worsey
aeroe says their commitment to delivering innovative gear that redefines how cyclists explore, and their latest hire marks another bold step toward putting more adventurers on the road (and off it). aeroe is distributed by Madison in the UK, with a rapidly growing network of retailers.
