fairnamic GmbH has strengthened its Eurobike team by adding Adrien Sockeel, in a newly created head of sales position.

Adrien has more than ten years of professional experience in various positions in the retail and sports industry (including Decathlon and MediaMarkt). With his passion for customer interaction, he will significantly contribute to offering tailor-made solutions for the bicycle and ecomobility industry, providing even better support to national and international customers, and actively shaping the global expansion of Eurobike.

His studies in environmental science at the University of Lille convinced Adrien Sockeel that individual mobility with eco-friendly means of transportation is an important building block for a sustainable future.

The bicycle industry is highly dynamic. In order to succeed in this environment, an agile adaptation of our sales strategies is essential. It is an honor for me to work in this dedicated Eurobike team. Together with our customers, we will create innovative, new formats and sustainably advance the trade fair platform – Adrien Sockeel

Adrian joins Martina Rumschick, head of brand and content and Dirk Heidrich, head of operations and services to complete the Eurobike leadership team.

By expanding our leadership team, we underline the critical role of sales for Eurobike’s growth and internationalization. We are sending a strong signal for the future of the industry and its role as a global meeting point – Stefan Reisinger, fairnamic managing director

Stefan Reisinger, CEO fairnamic GmbH and Adrien Sockeel, Head of Sales

Stefan Reisinger, CEO fairnamic GmbH and Adrien Sockeel, Head of Sales