What happens when you apply high-level commercial leadership from automotive, motorcycles, and central heating distribution to the UK cycling trade?
In Episode #8 of the BikeBiz Podcast, host Pedro Couto Lopes sits down with Pippa Wibberley, Director of Cycling at Halfords and Managing Director of Tredz, to chat about one of the UK’s most resilient online cycling specialists.
Pippa talks about how Tredz maintains profitability as an autonomous digital business, how Halfords and Tredz operate side-by-side without system overlap, and why the cycling trade needs to shift focus from technical spec sheets to end-to-end customer propositions. Plus, she reveals findings from Tredz’s Women in Cycling project and outlines what it takes to unlock true demographic growth across the UK.
Watch the exclusive teaser below and set your YouTube reminder for Friday at 9:00 AM.
Meet the Guest
- Pippa Wibberley: Director of Cycling at Halfords and Managing Director of Tredz, bringing extensive cross-industry commercial leadership across automotive, motorcycle, heating, and cycling distribution.
[CLICK HERE TO SET YOUR REMINDER FOR THE YOUTUBE PREMIERE THIS FRIDAY AT 9:00 AM]
Catch up with all our episodes:
Episode #1: Dominic Langan (Madison) on the State of the Trade
Episode #2: Rob Akam (Reid) on the 2026 “Covid Hangover”
Episode #3: Nikki Hawyes (Whyte) on Leading Through Discomfort
Episode #4: The Diversity Dialogue Panel with Rachael, Miles & Fiona
Episode #5: E-bike Positive: Jonathan Harrison, Scott Longstaff & Peter Eland
Episode #6: Made in Britain: Alan Weatherill, Hope Technology
Episode #7: From Surgeon to Store MD: Prof. Rob Bentley, Evans Cycles
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