Performance bike care brand Peaty’s has appointed Silverfish as its official distributor for Germany and Austria, building on a long-standing and highly successful partnership in the UK.

Designed by riders. Proven at every level.

Founded by downhill legend Steve Peat and a team of industry experts, Peaty’s has earned a global reputation for high-performance bike maintenance products created by riders, for riders. From workshop essentials to race-proven solutions, every product is developed using human-centred design principles and extensively tested by everyone from World Cup athletes to everyday riders.

Having grown the brand together successfully in the UK, the expansion into Germany and Austria marks the next step in the partnership and Silverfish’s continued growth in the EU, bringing Peaty’s full range of innovative bike care and maintenance products to more riders across Europe.

Steve Peat, Co-Founder of Peaty’s says: “Silverfish have been part of the Peaty’s journey for a long time now, and they just get what we’re about, making great products that work properly and make riding better. We’ve built a brilliant partnership in the UK, so partnering up in Germany and Austria together just feels like the right decision. More riders, more muddy bikes, more chances to keep everything running sweet.  That’s what it’s all about. We’re buzzing to get going.”

Peaty’s is built on a commitment to performance without compromise.  Every product is designed and tested from the ground up through rider-led development and real-world testing. Alongside performance, the brand places strong emphasis on responsible manufacturing, using recyclable plastics for bottles, recycled materials for packaging and formulations designed to be as readily biodegradable as possible. All with one clear goal: to make every ride better.

Matthew Osborne, CEO of Silverfish says: “We’ve worked closely with Peaty’s in the UK for many years, and it’s been fantastic to see the brand grow from an exciting idea into one of the most recognisable names in bike care. What makes the relationship special is that we truly grow together, sharing the same passion, the same attention to detail, and the same commitment to supporting riders at every level. Expanding our partnership into Germany and Austria, alongside our increased investment in the region, feels like a natural next step. We’re excited to build on everything we’ve achieved together.”

Availability in Germany and Austria

Peaty’s is now available exclusively in Germany and Austria through Silverfish EU and can be ordered via the Silverfish EU website www.silverfish-eu.com (b2b only).

Contact for retailers

  • Philipp Rother, Territory Sales Manager, philipp.rother@silverfish-eu.com
  • Lukas Kühar, Sales und Warranty Support,lukas.kuehar@silverfish-eu.com
  • Julian Schwede, Territory Sales Manager Deutschland West, julian.schwede@silverfish-eu.com