ZyroFisher to unveil 2017 products at The Cycle Show

ZyroFisher has announced that the very latest products from Altura, Bell, Giro, Hiplok, LOOK, Quarq, Santini, SRAM, Tacx and more will be on display at this years’ edition of The Cycle Show.

New products, like Bell’s Zephyr, have already been tested and utilised by leading athletes and will soon be available to all UK consumers. ZyroFisher will be located at Stand No. H45 for the duration of the show.

Altura – Performance Layering System

Altura’s performance layering offers a flexible method of maintaining a core body temperature. If the body overheats, it works harder to regulate temperature through sweating. Through Altura’s Performance Layering System of lightweight, performance engineered garments, riders can strip or build layers to maintain a core body temperature

Bell – Zephyr

New to the road in 2017 is the Zephyr. Four years in development, the Zephyr is the culmination of Bell’s highest level of helmet design. With a sleek low-profile design, MIPs integration and new Float Fit race system, the brand says the product is the most advanced road helmet Bell have ever designed. 

Giro – FactorTechlace

The Factor Techlace is a race-bred cycling shoe that couples the benefits of Giro’s Techlace system with the easy adjustability of a Boa dial, plus the performance you expect from Giro – all at a low weight of 210 grams (size 42.5).This design is driven by Giro’s patent pendingTechlace system, which couples the benefits of laces with the convenience of a strap for superb fit and easy adjustment on-the-fly. By replacing D-rings and other hardware with laces,the Techlace system provides a suppler feel across the forefoot.

Hiplok – AIRLOK

Combining Gold Rated security, effortless practicality and design elegance, the brand says AIRLOK is the ultimate way to display and protect your bike at home, outside or at your workplace. AIRLOK has been designed to the maximum Sold Secure Gold rated security level.

LOOK – 765HM

LOOK’s Tour winning KG86, the first carbon bike to win the Tour de France, celebrates its 30th anniversary in 2016. By reinvesting 10% of annual turnover into research and development LOOK continue to create innovative race performance bikes. The new LOOK 765HM is based around the geometry of the hugely successful 765 and uses High Modulus Carbon to increase the stiffness to weight ration of the frame, flattering the riders input during acceleration and the meticulous application of the material Flax dampens vibrations from harsh road surface. The LOOK 765HM is truly a lightweight race performance endurance bike.

Quarq – DZero

The DZero, is named for the DZero Experiment, one of science’s most accurate and innovative projects that detects subatomic particles moving at the speed of light. It features a new measurement circuit, revised strain gauge design and improved accuracy throughout the pedal stroke. Competitively priced, the simplified product line and increased compatibility makes it easier to choose and install the right model for your bike.

Santini – Eureka

The Eureka winter bib-shorts are crafted for maximum performance. A higher front cut and wrap-around panel create an aerodynamic fit while the new mesh braces offer advanced breathability over other bib tights. The Santini Jacquard grippers on the leg-warmers provide a reliable seal between bib-short and leg-warmer, keeping you looking good and creating the ultimate challenge for the cold.

SRAM – eTap

All of the underlying tech in the SRAM RED eTap groupset, such as wireless shifting, advanced battery power management, and mechatronics technologies, are meant to serve one ultimate purpose: to facilitate the most intuitive and consistent shifting available. This shift logic is called eTap. Right lever makes it harder, left lever makes it easier, both levers shift the front derailleur. 

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