BikeBiz Bicycle and cycling retail news
ZyroFisher has announced an exclusive distribution deal with EVOC, the manufacturer of protection backpacks and sports travel bags, commencing 1st September 2018.
EVOC’s ergonomic and protective backpacks, travel bags and accessories are the choice of international athletes including trials rider Danny MacAskill, enduro star Hannah Barnes and freeskiing champion Paddy Graham.
Sitting within the Fisher portfolio of brands, EVOC will be serviced by a team of territory account managers as well as being supported by ZyroFisher’s marketing team. The brand’s commercial activities will be overseen by senior brand manager Ed Denwood.
Bernd Stucke, managing director, EVOC, commented: "ZyroFisher is ideally positioned to help EVOC fulfil our potential in the UK and Ireland. Our aim is to grow our IBD business with further expansion of our EVOC Program Store program. At the same time, we would like to thank the whole Silverfish team for their hard work over the last eight years to get the brand to where it is now and we wish them all the best for the future.
"We look forward to working closely together with ZyroFisher in the bike, outdoor, travel, snow and photography categories to realise our ambitions in the territory."
Nikki Hawyes, head of brands, ZyroFisher, said: "We are delighted that EVOC has selected ZyroFisher as their exclusive distributor and representative in the United Kingdom and Ireland. EVOC is an exciting and dynamic brand and we are confident that our activations and support will enhance their offering, enabling the brand to flourish in our region.
Initial stock will be available from ZyroFisher from 1st September.
