ZyroFisher has announced the appointment of Anthony Evans as South West Account Manager, further strengthening its Independent Bicycle Dealer (IBD) sales team.
Anthony joins ZyroFisher with more than 20 years’ experience in the cycling industry. Most recently with Saddleback, his career has seen him progress from retail management at The Bike Shed to account management roles with Dawes, Fisher Outdoor and Saddleback, working across both independent retailers and national accounts. Most recently, Anthony was an Account Commercial Manager for Cannondale.
Adrian Mawdsley, Head of IBD Sales at ZyroFisher, said: “We are delighted to have Anthony on board as part of our team. He brings with him years of experience and strong industry relationships that will benefit our customers, our brands and ZyroFisher.”
Outside of work, Anthony is a keen—if self-confessed “very average”—e-MTB and gravel rider, with the occasional analogue mountain bike ride when the terrain allows. When he’s not on two wheels, he’s usually out walking his two dogs, playing cricket or watching rugby.
“I’m incredibly excited to be joining the team at ZyroFisher as their new South West Account Manager. Cycling has been my career and passion for over 20 years, so I’m genuinely thrilled to support our IBD network and fantastic brand portfolio. ZyroFisher’s commitment to the IBD is something I feel passionately about, and I have spent the last 25+ years trying to help and grow the IBD channel. I’m really looking forward to this next chapter, both for myself, ZyroFisher and the IBD market.
Anthony can be contacted by email at anthony.evans@zyrofisher.co.uk or by phone on 07901 005216.
