BikeBiz Bicycle and cycling retail news
ZyroFisher has announced an exclusive distribution deal with the American bike lights brand NiteRider.
NiteRider was created by CEO Tom Carroll who designed his solution to being able to surf at night from scratch, creating a waterproof, bright, lightweight and hands-free light that not only works for surfing but a multitude of extreme sports, including cycling.
NiteRider now designs, engineers, tests and assembles thousands of lights every year from its offices in San Diego, USA. Sitting within the Fisher portfolio of brands, NiteRider will be serviced by a team of territory account managers as well as being supported by ZyroFisher’s marketing team. The brand’s commercial activities will be overseen by brand manager Michael Curtis.
Mike Ely, chief operating officer, NiteRider, commented: "ZyroFisher share our commitment to providing their customers with outstanding service. As the leading parts and accessories distributor in the UK and Ireland, we are pleased to be working with ZyroFisher as we look to increase our brand presence in the region."
Nikki Hawyes, head of brands, ZyroFisher, added: "NiteRider is an established brand in the USA but are yet to realise their full potential in our market. We are confident that our activations and support will enhance their offering, enabling NiteRider to secure a strong foothold in our region."
Initial stock will be available from ZyroFisher from August 2018.
