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Zwift, the global online training and racing platform for athletes, has been confirmed as an official supplier to the UCI Road World Championships in Yorkshire.
The deal saw Zwift launch the official virtual UCI Road World Championships course, a replica of the Harrogate finishing circuit, on 4th September.
“It’s exciting news to welcome Zwift as an official supplier,” said David Lappartient, president of the UCI. “Thanks to the know-how of our partner, people across the world will be able to live the Championships experience to the fullest in an entirely virtual way.
“Not only that but competing riders to the Championships will get a great opportunity to familiarise themselves with a very selective finishing circuit.”
“I’m delighted to be continuing our long-standing history with the UCI Road World Championships,” added Eric Min, Zwift CEO and co-founder. “Ours is a history that dates back to the Richmond in 2015 – a course that still produces some of the most exciting racing on Zwift.
“Like we have done with Richmond and Innsbruck-Tirol, we hope to bring more people closer to the action by being able to experience the Yorkshire course from the comfort of their own home. For those closer to the action, I hope to see many at our Zwift Draft House.”
Zwift will be taking over Cold Bath Brewery in the centre of Harrogate from 22nd-29th September. The Zwift Draft House is designed to be a hangout for fans and pro cyclists alike, to grab a cup of coffee, refuel with some food, or try one of four Zwift x Cold Bath Brewery collaborative craft beers.
Visitors will also be able to trial the Zwift platform and a number of different home trainers, in Zwift’s experience centre downstairs.
For more information, including a full list of activity taking place at the Zwift Draft House, visit www.zwift.com/drafthouse.
