Yélo Bike Club has announced that as of 1 December 2025, it has taken over UK distribution for German Component brand, Tune.
Founded in 2003, Yélo, based in Manchester, is a multi-disciplinary company operating within the cycling sector. According to Yélo, they have grown from a virtual unknown to a major player in the UK market — “breaking new ground in the industry through an innovative business model that sets them apart from traditional distributors.”
Yélo says it specialises in working with forward-thinking, often market-leading brands, helping them enter new territories where their market presence is still developing. Their goal: connect dynamic brands with the right retailers and consumers.
This shift will help us strengthen our relationships with local dealers in one of our key markets and ensure our brand-new product line-up reaches even more riders in Switzerland – Tune Brand Manager, Julian Schaible.
Tune will move to a dealer-direct model in Switzerland starting January 1st, 2026. Tune is looking for new dealers in the UK, and Yélo will carry the full component range, including Hubs, Wheelsets, Saddles, and Stems.
For UK Dealers, can contact Yélo: Website: www.yelo.club –Telephone: 07887 570790 – WhatsApp: 07863 135539 – Email: sales@yelo.club
