Lightweight, the German technology company known for its handcrafted, high-performance carbon wheelsets, has entered into an exclusive distribution partnership with Windwave.
This collaboration, effective from Thursday, February 1, marks a strategic move to elevate the accessibility of Lightweight’s products in the UK and Ireland.
Luke Leuillette, Windwave’s commercial manager, said: “We are excited to be welcoming Lightweight to Windwave. Being chosen as the sole distributor for the UK and Eire is a great privilege for our team. It’s a fantastic brand, which perfectly complements our existing portfolio.
“As we add to our premium product range, we are focused on continuing to provide exceptional support to our customers, with excellent accessibility and clear channels of communication.”
Windwave will showcase Lightweight’s product range at COREbike, which takes place later this month in Towcester, England, from Sunday, February 18, to Tuesday, February 20.
Stock will be arriving at Windwave from early March 2024.
David Bergmann, Lightweight’s global sales manager, said: “In this volatile market environment, strong and experienced partners are needed to react to the market demands. We are more than excited to be able to partner with Windwave.
“With their strong foundation and expertise in the cycling industry, we consider our new partner a strong asset for our distribution network. Welcome to the Lightweight family.”
Lightweight is a German technology company that develops and commercialises innovative carbon products for the cycling industry.
The brand complements the existing portfolio of A2Z, ANVL, BBB, Cactus Tongue, CeramicSpeed, Classified, Colnago, Dainese, DVO, FSA, Ferodo, Granite Design, High 5, Hutchinson, Ice Toolz, Prevelo, Master Lock, Morgan Blue, Ohlins, Transition Bikes and Vision.
Andy Notley, brand manager at Windwave, added: “As we look forward to our collaboration with Lightweight, it’s clear that their ethos seamlessly aligns with ours. We’re looking forward to the positive impact it will bring to our customers, offering an exceptional product, backed with our consistent customer service.
“We have some exciting plans coming together. The whole Windwave team is looking forward to showcasing Lightweight’s range at COREbike 2024, and increasing the visibility amongst our retail partners.”
