Will Fripp joins SHIFT Active Media

SHIFT Active Media– part of the Play Sports Group – has been recruiting for a number of roles and expanding advisory services in the cycling industry.

Since the news that Discovery Communications – the global media and entertainment group – has invested in Play Sports Group, a number of roles have been created within SHIFT Active Media.

Will Fripp will be joining SHIFT as Brand Director at the end of April. Fripp has many years of experience in the cycling industry at both Madison and Specialized. As a senior member of the team at SHIFT, he will work closely with a number of high profile manufacturers, brands and distributors advising, developing and executing their international communications strategies.

Fripp commented: “Working with truly market leading brands is an exciting challenge, I look forward to joining the rapidly growing team at SHIFT in such an exciting phase of their evolution.”

Managing director at SHIFT Peter Stothard added: “I’m delighted that Will is joining the business; he brings a wealth of marketing and industry knowledge that will be incredibly valuable to both SHIFT and our clients.”

There are significant expansion plans for SHIFT Active Media with additional roles spanning PR, Design, Social Media, Research, Digital Development and many more.

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