Whyte Bikes has announced a renewed partnership with Hawk Bike Sales GmbH, the distributor of bike brands in the German (GER) and Austrian (AUT) markets.
In sharing the news, Whyte’s international sales director, Ross Patterson, comments: “Having worked with Jens and Christian at Hawk for some time now it’s great to take our relationship to the next level by formally extending our distribution agreement.”
“We look forward to working closely with them to develop the brand through the best retailers and ultimately, see even more of our latest generation award-winning eMTBs, leisure and urban bikes on the streets and trails of Germany and Austria.”
ELyte range available internationally
The partnership sees Hawk Bike Sales GmbH presenting Whyte’s latest, highly-acclaimed range, including the award-winning eMTB ranges, including the double ‘Lightweight eMTB Of The Year’ ELyte collection, its trail and enduro mountain bike ranges, together with Whyte’s electric RHeO range for city, leisure and commuting into Germany and Austria for Spring 2025 availability.
“We are very pleased to be able to continue to sell the premium brand Whyte exclusively to specialist retailers in Germany and Austria,” explains Jens Kampe, managing director of Hawk Bike Sales GmbH.
“Whyte Bikes has always stood for outstanding performance, innovative ideas and creative solutions. These characteristics have given the brand a distinctive and unique design that is appreciated by cycling enthusiasts across Europe.”
International distributor expansion
The Hawk Bike Sales GmbH announcement is the third in as many months for the British brand, following swiftly on from Italy’s DSB and New Zealand’s Solis international announcement from June and July, with Whyte continuing to actively seek premium international distribution partners from around the world.
“It’s an exciting time for Whyte and our international partners,” explained Patterson. “We have invested heavily in product development and have a world-class programme for 2025, including the latest must-have tech packaged in Whyte’s award-winning way.
“Our brand has turned a big corner and we are continuing to invest as we accelerate momentum.”
International distributors interested in Whyte should contact Ross directly via rosspatterson@whytebikes.com.
