Tag Archives: Whyte Bikes

Evans Cycles is to start a commercial partnership with bike brand Whyte. Established in 1999, Whyte is a British bike manufacturer that prides itself on developing high-quality mountain, gravel, commuter and e-bikes, as well as a host of leisure and kids bikes. Russell Merry, managing director for Evans Cycles, said: …

Whyte Bikes has unveiled its latest e-MTB innovation, the new and improved e-160.  The new version of the e-160, which retails for between £6,399 and £7,999, builds on previous designs, with a lower centre of gravity to improve cornering and handling.  By distributing the mass of the motor and battery …

Whyte Bikes has appointed Ed Culley as chief executive and Christina Sartori as chief marketing officer. Following its strategic partnership with Cairngorm Capital last year, Whyte has been investing in the talent and infrastructure necessary to pursue its strategic ambitions. These appointments are viewed as pivotal to the evolution and …

Whyte Bikes has appointed Mike Sanderson as senior product manager. Working with Whyte’s product and design teams to continue the development of its bikes, Sanderson will focus on the specification of Whyte’s high-end bikes and e-bikes, as well as building strategic partnerships with key suppliers and stakeholders. An award-winning product …

Whyte Bikes has partnered with specialist investment firm Cairngorm Capital Partners LLP. This partnership will allow the British bicycle manufacturer to develop its product portfolio, including broadening its range of e-bikes. It gains brand management expertise and international sales experience via Cairngorm Capital, to develop its brand presence in existing …