Wahoo to acquire The Sufferfest

Wahoo has announced its intention to acquire endurance training platform The Sufferfest.

The Sufferfest app offers subscribers access to a library of structured cycling and running workouts designed by “elite” coaches, training plans, strength training, yoga for cyclists and a mental training programme.

The acquisition adds to Wahoo’s already established position in the smart training market, joining well-known offerings such as the KICKR (pictured), ELEMNT and TICKR product families.

According to Wahoo, the acquisition increases the brands’ “combined capability to create training solutions for endurance athletes who want to get the most out of themselves”.

Chip Hawkins, founder of Wahoo, said: “We are really pleased to bring together the Wahooligan and Sufferlandrian communities. We share a common passion for the performance of endurance athletes and our collective knowledge will provide additional benefits to athletes everywhere.

“Wahoo remains committed to the growth of the indoor training and fitness sectors and will continue to integrate and collaborate with as many leading software providers as possible.”

David McQuillen, founder of The Summerfest, added: “This partnership brings together two companies with a strong history of innovation. Our market-leading content and sports science – together with Wahoo’s ground-breaking engineering – will allow us to develop fantastic new concepts and training solutions for our customers.

“The strong sense of identity that has made The Sufferfest what it is today will remain, and we will continue to work closely with our existing hardware partners to ensure seamless compatibility across all platforms.”

There are no planned changes in The Sufferfest business offering or structure as a result of this acquisition.



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