Wahoo takes on Tour series with new partnership

Wahoo will act as SweetSpot’s official training and cycle computer partner for the upcoming season.

This move will see the American brand significantly enhance the television and digital coverage of the OVO Energy Tour of Britain, OVO Energy Women’s Tour and OVO Energy Tour Series.

Wahoo will provide an insight into rider data from partner teams for use in TV coverage of the OVO Energy Tour of Britain, OVO Energy Women’s Tour and OVO Energy Tour Series. Wahoo will also sponsor the final kilometre preview featured in the programme highlights of the OVO Energy Tour of Britain and OVO Energy Women’s Tour.

Wahoo will also produce interactive footage of the 2018 OVO Energy Tour of Britain, enabling fans with smart trainers to emulate riding the stages thanks to the accurate gradient and resistance changes which the company provides.

SweetSpot CEO Heath Harvey commented: "It is incredibly important for cycle races to connect with their fan base, and SweetSpot’s partnership with Wahoo will bring the OVO Energy Tour of Britain, OVO Energy Women’s Tour and OVO Energy Tour Series even closer to our audience.

"We are thrilled to be working with Wahoo, whose innovation and commitment to performance have seen them quickly establish themselves as a key player within the cycling market. Data is something most modern day cyclists won’t consider riding without and our partnership with Wahoo will further immersify viewers by opening them up to the statistics and metrics of the pros as they compete."

CEO of Wahoo Chip Hawkins added: "We can’t wait to get started on changing the way viewers engage with televised cycling. The OVO Energy Tour of Britain, OVO Energy Women’s Tour and OVO Energy Tour Series are all premier UK events so we are honoured and excited to be partnered with them in 2018."