Vulpine hires former Chanel head of design

Apparel label Vulpine has appointed former Chanel London head of design James Greig.

Having been in discussion to bring the experienced designer to the label for some time, Nick Hussey, Vulpine managing director told BikeBiz: “I’ve wanted to bring James in for some time and we’re very pleased to finally have him on board.”

Thrown in at the deep end, Greig was introduced to the trade at the past weekend’s Bike and Triathlon show where Vulpine hosted it’s own ‘fete’.

Greig will now have design input on everything from the apparel line, through point of sale material and the web portal Vulpine.cc.