BikeBiz Bicycle and cycling retail news
Vittoria has announced a new, two-year partnership with the Union Cycliste Internationale (UCI) beginning in 2024.
After successfully collaborating with the UCI Mountain Bike World for the past three years, Vittoria is now proud to support the UCI Mountain Bike World Championships as one of its main partners.
This new partnership with the UCI represents a significant investment in establishing Vittoria’s brand and products within the mountain bike community. The discipline’s UCI World Championships represent the UCI’s leading annual mountain bike event, and Vittoria is eager to make a lasting impact.
Furthermore, Vittoria will be present at the event in Pal Arinsal, Andorra (28 August–1stSeptember) with a stand, staff, and athletes to engage with fans and enthusiasts.
UCI president David Lappartient stated: “Vittoria is a valuable partner of the UCI and cycling’s popular mountain bike discipline. I am delighted that Vittoria steps up its support as Main Partner of the UCI Mountain Bike World Championships for the next two years. The Italian company’s presence will provide added value to this prestigious event that unites the best mountain bike athletes in the world.”
Chairman and CEO of Vittoria Stijn Vriends stated:“ We are very pleased to intensify our partnership with the UCI for the mountain bike discipline at UCI World Championship level. We have been working side-by-side with the UCI to support riders in various disciplines for many years and will continue to do that with enthusiasm!”
Vittoria in the UK
UK distributor, Madison announced in February that Vittoria will be sponsoring the Welsh Enduro Series in 2024.
This partnership includes all five rounds of the series which starts at Dyfi Forest on Sunday, April 14.
With as many as 500 riders per round, the Welsh Enduro Series is one of the UK’s largest off-road events, and at every round there will be Saracen bikes featuring various different Vittoria setups for riders to demo and enjoy.
Vanessa ten Hoff, chief marketing and innovation officer, said: “Vittoria’s partnership with the Welsh Enduro Series is a further step of our brand into the enduro mountain bike segment in Britain – a very important market for us.
“Having Vittoria tyres available to demo at every stage is a great added value and an effective way to approach enduro enthusiasts in the region. We thank Madison for making it possible and believing in our brand.”
