Viiala, the Swiss-based mobility company which has set out to redefine what cycling stands for, has announced a strategic partnership with Spoke – integrating its VRU2X technology directly into its premium e-bikes.
The integration ensures that Viiala bikes will be seen by equipped cars in real time, even without line of sight, making Viiala one of the first premium ebike brands to offer vehicle awareness as a built-in capability.
Launching with Viiala’s inaugural production models in 2028, this forward-looking integration brings real-time connection between Viiala riders, vehicles, and infrastructure. Spoke’s VRU2X elevates visibility, awareness, and – as a result – rider confidence in every environment, setting a new benchmark for the premium cycling experience.
A breakthrough in awareness: Bikes seen by cars, even without a line of sight
Through Spoke’s VRU2X platform, Viiala riders will experience something never before possible in cycling: their bike and nearby cars becoming visible to one another, even when hidden from view.
This breakthrough closes the critical visibility gap behind most cyclist crashes. With Spoke, Viiala bikes can be detected by equipped vehicles:
- Around blind corners
- Behind large vehicles or parked cars
- Approaching intersections obscured by buildings
- In dense urban traffic where sightlines constantly break
A driver can know a cyclist is approaching before any line of sight exists. A cyclist can be alerted to a vehicle emerging from a hidden angle. Awareness becomes mutual. Connection becomes constant. The announcement highlights that, as a result, the road becomes shared, not a guessing game.
For Viiala’s uncompromising approach to engineering and rider experience, this unlocks a new dimension of premium mobility: a bike that does not just move through the world beautifully, it interacts with it intelligently.
Tomi Viiala, CEO of Viiala, said: “One of Viiala’s defining strategy pillars is safety, because the status quo is no longer acceptable. Too many cyclists are harmed every year — and we believe the future must look different. By working with Spoke and integrating V2X intelligence into our platform, we are pushing toward a world where riders feel informed, protected, and confident every time they move.”
By uniting Viiala’s commitment to absolute performance and trust with Spoke’s real-time communication platform, the partnership introduces a new category of connected premium cycling. Engineering, aesthetics, and awareness converge to define the modern ride.
Jarrett Wendt, CEO of Spoke, said: “Viiala represents everything Spoke stands for. Innovation. Changing the paradigm. Safety. Connectivity. Ingenuity. As Viiala introduces the world’s first Hyper eBike, Spoke’s technology ensures that each Viiala rider is seen by cars and infrastructure, ushering in a new era in rider and driver awareness and safety.”
A shared vision of the future of mobility
Unveiled in 2025 as part of the Honourable Merchants Group, Viiala is building the next generation of premium e-bikes. They are engineered with 95% of components sourced from Europe and the USA, assembled in Europe, and designed for riders who expect more from mobility.
As cities grow denser and the demands on riders evolve, from safety and power management to range, design, and digital integration, Viiala challenges the status quo with a bold vision of no shortcuts and no compromises.
The partnership with Spoke strengthens this direction by embedding real-time vehicle awareness into Viiala’s purpose-driven engineering. It offers riders a transformative experience that sets a new benchmark for the cities of today and the roads of tomorrow.
About Viiala
Unveiled in 2025 as part of the Honourable Merchants Group and launching its inaugural bikes in 2028, Viialaʼs first model enters a new, untapped technological and innovation-led market in the segment.
More than an e-bike, it is a statement of possibility — where engineering, aesthetics, and purpose converge to create the ultimate riding experience for the cities of today and the roads of tomorrow.
