BikeBiz Bicycle and cycling retail news
The British-made RidePac cyclists essentials case was launched in 2016, and has since experienced incremental updates to materials and design.
2017 delivered strong sales growth for RidePac, with increased UK and export sales growth. To take the VeloPac brand to the next level, the brand has applied a new production strategy for 2018 with the launch of RidePac Lite.
RidePac Lite is a new entry level RidePac with a more affordable £20.00 retail price. Working closely with a new overseas bag manufacturer RidePac Lite is made from ripstop waterproof polyester and incorporates all the design features that made the RidePac range popular but with the lower price tag. The items are produced in four colourways – Black, Mocha, Blue or Teal.
All premium range RidePac’s have received material upgrades for 2018 and production will stay in the UK.
