Saddles using 'Pressure Shift Geometry' now available via the firm

Velobrands takes on Rido Saddles distribution

Velobrands has taken on UK distribution details for Rido Saddles

Available to cycle dealers now, the range has a patented design that directs rider weight to the sit bones and not the sensitive perineum. This medically proven technology is known as Pressure Shift Geometry and has garned much positive press, Velobrands told BikeBiz.

The distributor added: "We are particularly excited about the new Rlt because not only is it very comfortable whilst genuinely offering a health and performance benefit, but its price point is at a very competitive £69.99 and its weight is just 226grams."

"We are actively looking for quality IBDs as of today to become stockists and support this high quality, UK-based brand."

Existing customers can now order through Velobrands’ B2B site at

Velobrands took on its first bike brand for UK distribution – Cyfac – last August.

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