Velo de Ville has opened registration for its 2026 B2B roadshows. With this, the custom-made manufacturer is bringing the first comprehensive look at the 2027 model year right to where decisions on consulting, orders, and seasonal planning are made: to the regions. In addition to roadshow stops at Stoneleigh, Warwickshire, the event program includes further industry events in Kassel at the BIKE&CO Order Festival and Altenberge, Germany.
For retailers, the registration process that has now begun means one thing above all: early and hands-on access to the new models, equipment options, and sales themes for the coming season. VELO DE VILLE is deliberately shifting the first in-depth encounter with the 2027 model year from the traditional trade show hall to a more personal format.
“With our roadshows, we’re creating a setting where retailers can engage with the new models early on and without the hustle and bustle of a trade show. Those who experience the bikes in person, test ride them, and have expert discussions with our on-site representatives gain early insight into the 2027 season,” says Alain Thiemann, Managing Director of VELO DE VILLE. At the same time, the company is underscoring its close ties to the retail sector and its commitment to dealers.
Focus on New Models and Consultation
The roadshows are deliberately designed as a compact B2B format. On-site, VELO DE VILLE will showcase the complete lineup for the upcoming model year, providing information on new products, equipment options, and digital solutions and services. The concept is complemented by personal technical discussions with VELO DE VILLE representatives on-site, as well as a comprehensive look into the custom-made world of VELO DE VILLE.
The dates have already been set: CIN Live, September 20–21 in Stoneleigh,Warwickshire through August 31 at the in-house trade show in Altenberge, Germany. Hotel rooms have been reserved for those who would like to visit us at the factory. To ensure a thoroughly enjoyable stay, VELO DE VILLE will also cover the costs of meals and accommodation on site. This means that registering not only secures your spot but also offers a stress-free way to kick off the 2027 season.
Altenberge remains a permanent destination
Beyond the roadshows and trade show dates, Altenberge also remains a permanent destination for getting to know the 2027 VELO DE VILLE models. There, the 2027 models can be viewed and test-ridden at your convenience. At the same time, the headquarters in Münsterland offers the opportunity to experience the company’s manufacturing and custom-made philosophy firsthand.
