Two new recruits join the Extra UK sales team

Extra UK has welcomed both Shaun Binalle and Kim North to the company.

Shaun Binalle has joined as area sales manager for Scotland, Northern Ireland, Northumberland, Durham and the CA post code of Cumbria. Binalle has experience of both cycle retail and account management having worked for both Moore Large and Raleigh as an area sales manager and latterly as international account manager for Boardman Bikes. He can be contacted on 07557 809852 or

Kim North also joins as area sales manager for the North of England, North Wales and Eire. North has over ten years’ experience within the cycle industry including store management with Evans Cycles, Webster’s of Leicester and latterly as regional accounts manager for Oxford Products. She can be contacted on and mobile 07867 122153.

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