Trust Performance has announced updated pricing for the Message, its multi-link front suspension design launched in 2018.
Advances in product development, recently scaled production as well as new partnerships formed after the Sea Otter Classic all enable Trust Performance to reduce pricing on the Message, passing these savings directly to riders. The Message will be available for USD $1,975 through authorised Trust Performance retailers and online. The new UK SRP is £1,900, and it is available to UK bike shops at a reduced cost through Upgrade Bikes.
“Like most teams or new businesses, we launched with a number of goals. One: get our first three shipments of the Message under riders before Sea Otter. While this seemed lofty and aggressive, we knew it was a challenge we could meet,” said Trust Performance co-founder and CEO Hap Seliga.
“We reached that first goal ahead of schedule, and with increased production efficiencies and new purchase commitments, we’ve been given the opportunity to achieve yet another goal: to offer the Message at a sub-$2,000 price point. We’re stoked to say we’re able to do that, today.”
In addition to offering the Message to customers at this updated price, Trust Performance will provide its early adopters with cost savings on future purchases of Trust Performance suspension. Riders who purchased a Message at the original MSRP, and have it registered with Trust Performance before May 31st 2019, will receive a $1,000 credit toward their next Trust Performance suspension purchase. Dealers and distributors who brought in Messages under the previous pricing structure will receive a dealer credit, details of which have been provided to these partners by the Trust Performance sales team.
“At Trust, we do things a bit differently. Sure, many companies say that. But, the reality is: many fall short of living it,” said Seliga. “Since we started the company, we’ve said we’re focused solely on making things better for the ride and rider. Building the best possible suspension will always be a part of how we do that; passing along cost savings the people who matter most – our riders – is yet another.”
Since launching the Message, Trust Performance has established direct partnerships with dozens of shops around the world and formed distribution partnerships with entities like QBP (USA), Upgrade Bikes (UK), Mohawk’s Cycles (France) and others. Upgrade Bikes was announced as the exclusive UK distributor of Trust Performance products in March.
“We’re serious about turning things in the industry upside down. We’re out to start a movement,” said Trust Performance founder and technical director Dave Weagle. “It’s a movement that starts with high fives and ends with the best ride our friends have ever had.”