Online cycling retailer Tredz has been announced as an Official Partner of the Lloyds Tour of Britain for 2026, extending its association with Britain’s biggest professional cycling event across both the men’s and women’s races.
The partnership will see Tredz, which stocks more than 500 cycling brands, have a visible presence throughout the 10-stage event, with activations planned across fan villages during both races.
Fans will be able to take part in the return of the Tredz Turbo Challenge, with prizes on offer, while bikes and products from brands racing at the highest level of the sport will also be on display.
A team of rider experts will also be on hand to offer advice to cyclists of all abilities, with the partnership focused on helping more people get involved in cycling, from grassroots participation through to elite racing.
Darren Henry, managing director of British Cycling Ventures, said: “We are delighted to welcome Tredz as an Official Partner of the Lloyds Tour of Britain. Their involvement reflects the continued growth of the event and the increasing calibre of brands choosing to be part of Britain’s biggest cycling event.
Picture by Bruce Rollinson/SWpix.com – 07/09/2025 – Cycling – 2025 Lloyds Tour of Britain – Stage 6: Newport to Cardiff – The Peloton – Huw Buck Jones (Great Britain), Olav Kooij (Team Visma | Lease a Bike), Olivier Le Gac (Groupama – FDJ), Milan Vader (Q36.5 Pro Cycling Team)
“Strong partnerships are vital to both the present and the future of the Lloyds Tour of Britain, helping us enhance the fan experience and create even more opportunities for people to engage with cycling. Tredz shares our ambition to inspire more people through the sport, and we look forward to working together to deliver an even better experience for everyone attending this year’s event.”
Joseph Bailey, brand and marketing manager at Tredz, added: “Following the success of our partnership during the Lloyds Tour of Britain Men in 2025, continuing our support into 2026 and becoming part of both the men’s and women’s races was a natural next step for us.
“At Tredz, we’re passionate about making cycling more accessible and inspiring more people to ride, so supporting the event aligns perfectly with our commitment to growing the sport. We’re particularly proud to play our part in helping elevate women’s cycling alongside one of the biggest events in the British sporting calendar.
“We can’t wait to meet thousands of fans as the Tour travels across Britain once again.”
For the first time, the 2026 Lloyds Tour of Britain will see the women’s and men’s races contested over an equal number of stages, with both events taking place across five days.
The women’s race will run from 19 to 23 August, followed by the men’s race from 2 to 6 September, forming a three-week block of racing featuring some of the world’s best riders.
The men’s race will begin in Lincolnshire, with the opening stage in Lincoln and visits to locations including Boston and Skegness. Further stages will pass through East Yorkshire, North Yorkshire and the Scottish Borders, where the event will finish in Earlston.
The women’s race, part of the UCI Women’s WorldTour, will open in Cockermouth before stages in Lancashire, North and Mid Wales, and Warwickshire, which will host the overall finish for the first time.
