The Cycle Show numbers revealed, along with 2018 info

Sunday 24 September saw the final day of the 2017 Cycle Show, which took place over three days at its regular home, NEC Birmingham.

Starting with a dedicated trade day on Thursday, September 21st, 295 exhibitors took to the halls for a long weekend showcasing the latest products to 29,436 visitors, with 3,259 attendees on the trade day alone.

The show offers a platform for the industry to showcase the very latest in bikes, accessories, apparel and components under one roof, with the likes of Campagnolo, Canyon, Condor, Garmin, Giro, KASK, Nukeproof, Pinarello, Pirelli, Primal Europe, SRAM, Topeak, Wattbike and ZIPP displaying their latest innovations. 

Alongside the brands, distributors and retailers, both big and small, were out in force this year with presence from the likes of ATB, Bob-Elliot, Chicken CycleKit, Extra UK, ISON, Madison, Silverfish, VeloBrands, VeloVixen and ZyroFisher.

Members of the trade fed-back on their positive experiences with engaged customers who were keen to seek out new products and experiences:

Velobrands managing director Will Miles said: “We’ve been really pleased with the footfall. Everyone was happy and well engaged. It’s our first time at the show and the trade day was a lot busier than we had expected so it’s been great for us. The show has exceeded our expectations.”

Head of trade marketing and events at Madison and Sportline Ruth Schofield added:“The Cycle Show is a regular fixture in our events calendar and this year I think we have our biggest presence to date. After last year’s success we have returned with our bike brands, Genesis, Ridley, Saracen and Ridgeback. Sponsoring the E-Bike village with Shimano STEPS looks great and we’ve introduced the children’s Test Track with Ridgeback Kids. The show really does afford us the opportunity to try out lots of different things and get great feedback from thousands of well-informed consumers.”

The Cycle Show’s event director Stephen Morgan concluded:We are really proud to support the trade with yet another thriving show and 2017 giving us the busiest trade attendance for two years. We welcome all feedback from the companies who continue to make each year a success and look forward to welcoming even more brands, retailers and distributors in the future.”

There is an early bird booking rate for companies looking to display at the 2018 Cycle Show. Please contact the sales team for more information on securing your space next year at

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