Tag Archives: Wiggle

Wiggle, the outdoor equipment and apparel online retailer, has undergone a rebrand. On Tuesday, April 25, the company’s site was down for maintenance but showed off a new colour scheme and logo with the well-known orange and black replaced with green. Wiggle later posted the rebranded design to social media …

Wiggle has revealed the results of a social media poll on which fitness gifts its followers would most like to unwrap on Christmas morning – with more than a third (37%) of respondents choosing a bike. ‘Jazzy socks’ were the second favourite gift for fitness enthusiasts (20%), making them more …

Wiggle has announced a pop-up café designed to reward outdoor enthusiasts and athletes that ‘carry on whatever the weather’ by allowing them to buy drinks and cakes using miles travelled as their currency. Wiggle’s Adventurer’s Cafe will serve hot drinks and sweet treats devised by GBBO finalist and keen outdoor …

Team Spectra Wiggle powered by Vitus, a new UK-based, gender-balanced, multidisciplinary cycling team, has launched. A gender-balanced line-up of riders will be competing across many different cycling disciplines and looking to tackle records and challenges outside the usual racing sphere. The project begins in 2021 with the aim of holding …

Wiggle has reported an uplift in sales across its fitness categories, including a 138% increase in bike sales year-on-year. The data has revealed that consumers may be considering swapping their public transport commute to work for cycling as a healthier, socially distanced option, with Wiggle seeing interest in bikes increasing …

London has the “most aggressive” drivers towards cyclists, new research by Wiggle has found, with 54% of cyclists in the capital saying this is the reason they don’t feel safe on the roads. The data, which analysed sentiment from over 6,000 UK sports enthusiasts, reveals which cities across the UK …

WiggleCRC has entered a consultation period for the proposed consolidation of its warehouse and bike build operations in County Antrim. After careful consideration from the Group, the consolidation has been proposed in an effort to increase efficiencies between Wiggle and Chain Reaction Cycles (CRC), who form the Group. The consolidation …

Leading voices from the cycle industry have joined forces to show that #BikeIsBest in a new multi-format campaign. In the UK, two thirds (68%) of all journeys are under five miles, a distance that can be easily cycled by most people. Believing that #BikeIsBest, many of the cycling industry’s biggest …

Cycling brands, retailers and organisations are launching a new joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling. At the heart of the campaign is a film, designed to promote behaviour change and question why we would return to our transport …

The report said that during the period, the company has continued to improve efficiency and to lower costs through the integration of Wiggle and CRC