Tag Archives: Tour de France Femmes avec Zwift

A year on from the inaugural Tour de France Femmes avec Zwift, Zwift has commissioned a report to measure the impact of the race in 2022, using data from Nielsen Sports. Zwift’s report delves into data spanning broadcast and written coverage, audience profiles and social media. It begins by looking …

Strava has announced a three-year partnership with the Tour de France and the Tour de France Femmes avec Zwift. The Tour de France and the Tour de France Femmes avec Zwift will ‘come to life’ inside the Strava app with a content hub dedicated to telling the story of the …