SRAM has unveiled its latest product with the new Eagle Transmission. The Eagle Transmission, marketed by the brand as “the dream delivered”, is a complete redesign of the interface between the frame, wheel and drivetrain. The innovative product is built around the wheel axle itself and is a fully integrated …
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SRAM has released the latest development in its Force AXS groupset, including a new shifter designer and updated rear derailleur. Available from March 2023, and distributed by ZyroFisher, the complete groupset will retail from £1,533 up to £2,228. Highlights in the redesigned groupset include a reshaped shifter for greater comfort, …
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SRAM has announced its commitment to a new production facility in Taichung, Taiwan. SRAM has been a committed manufacturer in Taiwan for over three decades, dedicated to producing innovative world-class bicycle components for the high-end cycling market. Its newest production facility in Taichung is designed to be the ideal workspace …
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SRAM is extending its presence in the Italian market by opening a new Technical Service Support Center and consolidating the sales structure in Italy. The new Service Center is being developed in partnership with the Italian distributor Beltrami TSA S.r.l. and is located in the northern Italian city of Reggio …
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Panaracer and Focal Events have announced a new partnership for the Dirty Reiver, for 2023 and beyond. Now in its ninth year, gravel event the Dirty Reiver is based in and around Kielder Forest in the English/Scottish Borders, making use of the extensive gravel trail network across the area. Panaracer, …
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BikeBiz takes a look at the latest chains, gears and cranks from some of the leading brands in the sector, including Izumi, Gusset Components, KMC, Campagnolo, Shimano, Absoluteblack, Race Face, Cane Creek, SRAM, Classified, Rotor, Sunrace and Praxis This guide first appeared in October’s edition of BikeBiz magazine – get your …
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David Zimberoff will soon leave his post as vice president of marketing at SRAM, to focus on a transportation research project for World Bicycle Relief (WBR). With the support of WBR and SRAM, he’ll investigate ways to empower the lives of millions through this new exploration. Zimberoff said: “I’ve always …
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SRAM and Women in Sports Tech (WiST) have announced a partnership that will promote and increase opportunities and representation of women in cycling, including electronics, app development, and engineering. Marilou McFarlane, chief executive officer and founder of WiST, said: “We are thrilled to partner with SRAM, a technology leader whose …
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SRAM has announced that its CFO Mike Herr is to retire after 28 years with the company. Heather Bridges has been named as SRAM’s new CFO, who will take over later this year after a transitional period. Herr has led SRAM’s finance and IT departments for nearly 24 years, helping …
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British bike brand Ribble Cycles has created a one-off titanium gravel bike to maximise the benefits of SRAM’s eTap AXS wireless shifting and RockShox Rudy XPLR suspension fork. The bespoke, handcrafted titanium frame is created for wireless shifting, which, combined with Ribble’s latest integrated carbon Level 5 Gravel bar with …
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