Tag Archives: SRAM

Panaracer and Focal Events have announced a new partnership for the Dirty Reiver, for 2023 and beyond. Now in its ninth year, gravel event the Dirty Reiver is based in and around Kielder Forest in the English/Scottish Borders, making use of the extensive gravel trail network across the area. Panaracer, …

BikeBiz takes a look at the latest chains, gears and cranks from some of the leading brands in the sector, including Izumi, Gusset Components, KMC, Campagnolo, Shimano, Absoluteblack, Race Face, Cane Creek, SRAM, Classified, Rotor, Sunrace and Praxis This guide first appeared in October’s edition of BikeBiz magazine – get your …

David Zimberoff will soon leave his post as vice president of marketing at SRAM, to focus on a transportation research project for World Bicycle Relief (WBR). With the support of WBR and SRAM, he’ll investigate ways to empower the lives of millions through this new exploration. Zimberoff said: “I’ve always …

SRAM and Women in Sports Tech (WiST) have announced a partnership that will promote and increase opportunities and representation of women in cycling, including electronics, app development, and engineering. Marilou McFarlane, chief executive officer and founder of WiST, said: “We are thrilled to partner with SRAM, a technology leader whose …

SRAM has announced that its CFO Mike Herr is to retire after 28 years with the company. Heather Bridges has been named as SRAM’s new CFO, who will take over later this year after a transitional period. Herr has led SRAM’s finance and IT departments for nearly 24 years, helping …

British bike brand Ribble Cycles has created a one-off titanium gravel bike to maximise the benefits of SRAM’s eTap AXS wireless shifting and RockShox Rudy XPLR suspension fork. The bespoke, handcrafted titanium frame is created for wireless shifting, which, combined with Ribble’s latest integrated carbon Level 5 Gravel bar with …

BikeBiz takes a look at the latest brakes from some of the leading brands in the sector, including Shimano, Clarks, Magura, TRP, Miche, Elvedes, SRAM, Birzman and Swiss Stop This guide first appeared in the May edition of BikeBiz magazine – get your free subscription here Shimano – Deore M6100 …

Hammerhead has announced that riders utilising Di2 integration are to lose access to a small subset of features, at Shimano’s request. The update will remove on-screen battery status and shifter mode data, front and rear derailleur indications, and Karoo screen control via the Di2 hood buttons from Shimano Di2 drivetrains, …

Velocio apparel has been sold to SRAM, the brand has announced. Velocio was launched in 2013 by “a drive for a better cycling product, a better cycling culture, and a deeper commitment to responsible manufacturing”, and today is “a brand we’re really proud of, the brand we set out to …

SRAM has acquired cycling technology company Hammerhead, maker of the Karoo 2 cycling computer. Hammerhead will join SRAM’s portfolio of brands and will continue to develop its Karoo product line under the SRAM portfolio. The companies completed the transaction on 30th December 2021. “Hammerhead is an amazing brand with award-winning …