Tag Archives: SRAM

BikeBiz’s guide to the latest brakes

BikeBiz takes a look at the latest brakes from some of the leading brands in the sector, including Shimano, Clarks, Magura, TRP, Miche, Elvedes, SRAM, Birzman and Swiss Stop This guide first appeared in the May edition of BikeBiz magazine – get your free subscription here Shimano – Deore M6100 …

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Hammerhead to remove some Shimano functions following SRAM takeover

Hammerhead has announced that riders utilising Di2 integration are to lose access to a small subset of features, at Shimano’s request. The update will remove on-screen battery status and shifter mode data, front and rear derailleur indications, and Karoo screen control via the Di2 hood buttons from Shimano Di2 drivetrains, …

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Cycling apparel brand Velocio sells to SRAM

Velocio apparel has been sold to SRAM, the brand has announced. Velocio was launched in 2013 by “a drive for a better cycling product, a better cycling culture, and a deeper commitment to responsible manufacturing”, and today is “a brand we’re really proud of, the brand we set out to …

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SRAM acquires cycling technology company Hammerhead

SRAM has acquired cycling technology company Hammerhead, maker of the Karoo 2 cycling computer. Hammerhead will join SRAM’s portfolio of brands and will continue to develop its Karoo product line under the SRAM portfolio. The companies completed the transaction on 30th December 2021. “Hammerhead is an amazing brand with award-winning …

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Wayne Stetina leaves Shimano after 37 years for new role at SRAM

Wayne Stetina will be leaving Shimano after 37 years, taking up a new role at SRAM.  Stetina, the vice president and road product specialist for the North American wing of Japanese component giant Shimano, joined the brand back in 1984 but will be departing for a new role with Shimano’s …

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BikeBiz’s guide to the latest chains, gears and cranks

This month, we take a look at the latest chains, gears and cranks from some of the leading brands in the sector, including SRAM, XLC, absoluteBLACK, Cane Creek, Gusset Components, Box, SunRace, Campagnolo, Taya, MicroSHIFT, Izumi and Praxis SRAM – XX1 Eagle DUB Crankset Distributor: Raleigh Bike Parts SRAM explains that …

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ROTOR completes range of MTB chainrings with Universal Tooth Pattern design

ROTOR has announced a new Universal Tooth Pattern for all mainstream MTB groups, from Shimano 12s to SRAM 11 or 12s. Available in Q RINGS and round options, this design is ROTOR’s answer to “the fierce competition in the cycling industry’s hunt for the most versatile solution to MTB chainring …

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Ribble adds new XPLR 1x-specific drivetrains to enhance gravel range

Ribble Cycles has added the new XPLR 1x-specific drivetrains to enhance its gravel range. The brand has created two new levels of build utilising SRAM’s Force and Rival XPLR AXS across its Gravel SL, AL and Ti models to create five new propositions including Hero models to bolster the range. …

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SRAM, RockShox and Zipp launch XPLR collection

SRAM, RockShox and Zipp have launched the XPLR collection, celebrating a “new era of drop bar riding with three product sets to make gravel yours”. SRAM SRAM’s new 1x-specific wireless drivetrains target a gearing ‘sweet spot’. With a 10-44T cassette and matching derailleur, riders get a big range for gravel …

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SRAM completes construction on new TIME Sport production facility

SRAM has completed construction on a new Portugal-based TIME Sport development and production facility. The new location is in Coimbra, near the SRAM chain and Zipp wheel factory. The transition is nearing completion, and production has begun. Earlier this year, SRAM announced the acquisition of the entire range of road …

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