Tag Archives: SRAM

SRAM has launched the Eagle Powertrain, designed to complement Eagle Transmission and AXS technology to provide riders with a “complete, seamless and holistic” e-MTB system. According to SRAM, Eagle Powertrain “applies natural feeling, traction generating, technical move completing, controllable power to the rear wheel”. Those with an eagle-eye for new …

SRAM has expanded its senior leadership team, including an internal promotion to lead its quality group, along with the addition of an information technology vice president. As of July 1, Lisa Peppel has been promoted from quality engineering manager to VP of quality, replacing Otis Hayes, who has led SRAM’s …

Josh Kendrick has been appointed as SRAM’s new vice president of marketing and communication (Marcom), becoming only the second in the company’s 36-year history. Kendrick will take over from David Zimberoff, who is moving on after leading the department for more than 24 years. Marcom manages SRAM’s brand activities, including …

SRAM’s Tibor Gijssen has been promoted to European aftermarket sales director, reporting to John Nedeau, global sales vice-president. Gijssen’s new role comes after two years as a key member of the global continuous improvement (CI) team. He steps in as Ian Young has moved to the sales operations role focused …

Randy Neufeld, SRAM’s director of advocacy, is set to retire later this year. After 14 years of growing and leading SRAM’s global advocacy efforts across non-profit cycling organisations, grassroots groups, and industry players, Neufeld will leave the role in August Long-term SRAM employee Rob Cappucci will take over as the …

SRAM’s popular GX groupset is the latest to receive the direct-mount treatment, waving goodbye to the derailleur hanger and derailleur adjustment screws. The brand says this launch is to offer Eagle Transmission technology to even more riders with “the most affordable T-Type group yet”. As seen on the XX/X0 Transmission …

SRAM has unveiled its latest product with the new Eagle Transmission. The Eagle Transmission, marketed by the brand as “the dream delivered”, is a complete redesign of the interface between the frame, wheel and drivetrain. The innovative product is built around the wheel axle itself and is a fully integrated …

SRAM has released the latest development in its Force AXS groupset, including a new shifter designer and updated rear derailleur.  Available from March 2023, and distributed by ZyroFisher, the complete groupset will retail from £1,533 up to £2,228. Highlights in the redesigned groupset include a reshaped shifter for greater comfort, …

SRAM has announced its commitment to a new production facility in Taichung, Taiwan. SRAM has been a committed manufacturer in Taiwan for over three decades, dedicated to producing innovative world-class bicycle components for the high-end cycling market. Its newest production facility in Taichung is designed to be the ideal workspace …

SRAM is extending its presence in the Italian market by opening a new Technical Service Support Center and consolidating the sales structure in Italy. The new Service Center is being developed in partnership with the Italian distributor Beltrami TSA S.r.l. and is located in the northern Italian city of Reggio …