Tag Archives: Sports Marketing Surveys

Sports Marketing Surveys has announced that will continue its development under the brand of Sporting Insights. The company said this better communicates how it contributes to its clients and partners by providing evidence for proactive decision-making and reflects its focus on using analytics to inspire a more active world. Over …

The Bicycle Association (BA) has released its 2022 half-year report: A Bumpier Ride: Challenges and Prospects in the UK Cycling Market. The report, based on exclusive BA Market Data Service (MDS) figures, covers the calendar year up to date and includes figures from more than 70% of the UK cycling …

The Bicycle Association (BA) has announced that contracts have been signed and work is underway for the next phase of its UK Cycling Market Data Service, MDS 2.0. Launched in April 2020 and powered by Sports Marketing Surveys, the current service covers over 70% of the UK cycling market by …

Sports Marketing Surveys (SMS) has announced the appointment of Geoff Zeidler as the new executive chairman of its European and Asian business. Zeidler, a former rugby player and rower and current golfer with experience in both large and small businesses, was identified as the best candidate to continue the impetus …

Sports Marketing Surveys (SMS) has announced Robert Cobain as the company’s new head of audits in Europe. Cobain’s arrival further strengthens the SMS’ retail audit offering, with the company planning to launch outdoor and running retail audits in Q3 2022, and also exploring opportunities for new cycling retail audits in …

Sports Marketing Surveys (SMS) has welcomed new hire Aneesa Ali to its European team. Ali joins SMS as an audit manager, where the company said her skills will be fundamental to helping expand SMS’ European retail audit offering into running and outdoor sports. SMS already operates the Cycling Market Data …

The Bicycle Association (BA) has released its 2021 cycling impact report, ‘Is There Growth Beyond the Boom?’ The report is driven by the latest BA Market Data Service numbers, gathered from monthly retail sales data from tills across the country, and details how the UK cycling market soared to new …

The BA has welcomed strong industry participation in the first UK Cycle Industry Census, which over the summer collected responses from companies across all sectors of the industry. The BA estimates that the responses cover between 30% and 65% of the whole UK cycling market by turnover, meaning that probably …

Cycling, walking and public transport are contributing to a consistent reduction in car use among commuters, according to the latest figures from Sports Marketing Surveys. Compared to 2020, the number of people cycling to work has ‘held up strongly’. In week one of the study, back in mid-June 2020, just …

By David Middlemiss, associate director of the Bicycle Association