Tag Archives: Sports Marketing Surveys

Sports Marketing Surveys welcomes Robert Cobain as company’s new head of audits in Europe

Sports Marketing Surveys (SMS) has announced Robert Cobain as the company’s new head of audits in Europe. Cobain’s arrival further strengthens the SMS’ retail audit offering, with the company planning to launch outdoor and running retail audits in Q3 2022, and also exploring opportunities for new cycling retail audits in …

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Sports Marketing Surveys expands retail audit team with Aneesa Ali appointment

Sports Marketing Surveys (SMS) has welcomed new hire Aneesa Ali to its European team. Ali joins SMS as an audit manager, where the company said her skills will be fundamental to helping expand SMS’ European retail audit offering into running and outdoor sports. SMS already operates the Cycling Market Data …

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Is there growth beyond the boom? Bicycle Association releases 2021 cycling impact report

The Bicycle Association (BA) has released its 2021 cycling impact report, ‘Is There Growth Beyond the Boom?’ The report is driven by the latest BA Market Data Service numbers, gathered from monthly retail sales data from tills across the country, and details how the UK cycling market soared to new …

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BA welcomes strong response in Cycle Industry Census

The BA has welcomed strong industry participation in the first UK Cycle Industry Census, which over the summer collected responses from companies across all sectors of the industry. The BA estimates that the responses cover between 30% and 65% of the whole UK cycling market by turnover, meaning that probably …

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Rise in active journeys helping reduce car use among commuters, study finds

Cycling, walking and public transport are contributing to a consistent reduction in car use among commuters, according to the latest figures from Sports Marketing Surveys. Compared to 2020, the number of people cycling to work has ‘held up strongly’. In week one of the study, back in mid-June 2020, just …

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Businesses urged to take part in Cycle Industry Census

Businesses across the UK cycling industry are being urged to participate in a Cycle Industry Census – commissioned by the BA. All in the UK cycle industry are invited to take part, be that as a retailer, distributor, manufacturer, hire operator, insurer, service provider, trainer or event organiser, or any …

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Supply chains ‘remain a barrier’ to thriving European cycling industry

This article was written by Sports Marketing Surveys Figures from Europe’s leading cycling businesses paint a portrait of an industry that has risen to the challenge presented by the pandemic, gradually returning to and eventually overhauling 2019 sales in 2020. 73% of cycling businesses ended last year with higher revenues …

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UK cycling market valued at £2.31 billion in 2020, reports BA

The cycling market was valued at £2.31 billion in 2020, an increase of 45% vs 2019, the BA has revealed in a new impact report. Building On The Boom: The UK Cycling Market in 2020 and Beyond was produced using data from the BA’s Market Data Service (MDS), powered by …

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