Tag Archives: Silverstone Sports Engineering Hub

Swift appoints creative agency Conductor to lead UK market expansion

Swift has announced plans for further expansion into the UK market, following its recent brand HQ relocation to the Silverstone Sports Engineering Hub. Working with cycling creative agency Conductor, the brand will launch a new, multi-category bike collection at The Cycle Show in April. Following the show, it said it …

Read More »

ArmaUrto teams up with Wattshop to test products in Silverstone Sports Engineering Hub’s wind tunnel

ArmaUrto has teamed up with Wattshop to test the effects of its products in a controlled wind tunnel environment. ArmaUrto says it is dedicated to developing and testing innovative products. During the development of its new ARMA range, the brand wanted to see if its products detract or aid the …

Read More »

Vorteq Sports launches range of Human Performance services

Vorteq Sports has launched a range of Human Performance services, designed with a focus on finding “real, measurable performance improvements for every athlete”. The services available include bike fitting, aero testing and physiology profiling. Each service is designed with a focus on finding data-driven improvements on the bike. All bike …

Read More »

Silverstone Sports Engineering Hub creates new equipment room

Silverstone Sports Engineering Hub (SSEH) has announced the creation of its new equipment room. The room will provide an extra service to customers using the Sports Performance Wind Tunnel (SPWT) by giving users the option to utilise the latest cycling products during their test sessions, from manufacturers including Kask, MET, …

Read More »

SwiftCarbon opens UK facilities at Silverstone Sports Engineering Hub

SwiftCarbon has opened new offices at the Silverstone Sports Engineering Hub (SSEH). With this move, the brand is ‘bolstering its R&D endeavours’, collaborating directly with the sports research facility. The SwiftCarbon UK team also aims to grow its presence in the UK and to offer customers and its growing network …

Read More »