US MTB component brand Deity has just dropped its latest signature Cameron Zink handlebar, 10 years after the first.  The CZ40 is a long-awaited update to the CZ bars, featuring a unique 9.5 x 4.5 degree bend that replicates the feel of a motocross bar. Deity is distributed by ZyroFisher …
Read More »Five minutes with: Deity
This month, BikeBiz catches up with mountain bike component manufacturer Deity
Read More »Deity launches full 35mm carbon and aluminium handlebar line
Deity has launched a full 35mm carbon and aluminium handlebar line, the ‘perfect match’ to its 31.8mm models. The brand said: “Notoriously known for being overly stiff and unforgiving, the 35mm ‘standard’ has taken over the handlebar industry over the past years and many may wonder why we were so …
Read More »ZyroFisher to distribute Deity in UK and Ireland
Deity is "excited to be working shoulder to shoulder with the best"
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