Coefficient Cycling has promoted Beverly Lucas to president of the company, responsible for the overall management of the company and products. “Lucas joined us as VP of global business development in January 2020 and has been a key part of our success,” said Don Sheff, founder and chairman of Coefficient. …
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Coefficient Cycling visited the San Diego Wind Tunnel on 26th February to gather scientific evidence that its handlebar designs improve rider and bike aerodynamics. Cycling aerodynamicist Aaron Ross developed the protocols, managed wind tunnel testing, tabulated the results and wrote the conclusion. This analysis looks closely at how the Coefficient …
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Coefficient Cycling is expanding its product offering into the UK via a sales, marketing and fulfilment partnership with ADVNTR Media Group. Products will be available online and in independent bike shops and professional bike fitters across the UK from 1st July. “Since the 2019 launch of our gravel/all-road handlebar, the …
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