You’re a UK-based full-service marketing agency with clients based in Western and Asian markets. The media is increasingly talking all things China – from EV to consumer electronics, and now cycling. What’s your take on it? That’s how this feature started. An open question, and a genuine interest in exploring …
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Cycling: an industry where household names – Western brands – have spent decades working with Chinese and Southeast Asia-based regional manufacturing partners. At Eurobike, it’s clear that a growing number of Chinese brands are going mainstream in the Western marketplace. In addition to this, over the past 36 to 48 …
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Cicli Pinarello has announced the opening of its new subsidiary in Shanghai – a strategic move that will enable Pinarello to directly manage its operations in the crucial Chinese market, working in close collaboration with the company’s headquarters in Villorba, Italy. The decision to establish a direct presence comes amidst …
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With five stops across Tianjin, Beijing, and Shanghai, 3T reports that it has successfully completed its inaugural roadshow in China, led by brand ambassador and cycling legend Paolo Bettini. Organised in collaboration with local partner Bike+Work, the initiative marks a key milestone in 3T’s broader strategy to establish the brand …
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The 2025 WFSGI General Assembly and Board Meeting took place on Tuesday, April 15 and Wednesday, April 16 in Xiamen and Jinjiang, China. The event was hosted by China’s leading sporting goods company, Anta Sports – the world’s third largest sports goods manufacturer – in conjunction with the China Sporting Goods Federation …
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Titan Media Group (TMG), a leading sports media company in China, and Gruppo Media Ltd, the owner of the globally acclaimed cycling magazine Rouleur, have announced a groundbreaking strategic partnership to bring Rouleur to the Chinese market. Partnerships between Titan Media Group and Gruppo Media see the companies poised to …
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CHINA: THE YEAR OF THE BIKE? This piece first appeared in the January edition of BikeBiz magazine – not subscribed? Get a free subscription. Daniel Blackham looks at how China has provided respite for many brands by bucking market trends, as well as what the future could hold domestically and …
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Basso has re-entered the Chinese market after a three-year absence. Daniel Blackham speaks to CEO Alessandro Basso about the opportunities This piece first appeared in the July edition of BikeBiz magazine – get your free subscription here China is a nation of more than 1.7 billion people, representing nearly 18% …
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Sportive Breaks has announced the opening of a China branch, the latest step in the company’s global expansion following its launch in the United States and Australia in 2023. The company offers bespoke premium travel packages and cycling hospitality for those looking to experience the world’s most prestigious grand tours, …
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In a lengthy statement, the LEVA-EU, the only trade association in Europe to work exclusively for light, electric vehicles (LEVs), has outlined the position of an “Ad Hoc Group EU E-Cycle Companies” as relates to the expiry review of anti-dumping (ADD) and anti-subsidy (ASD) duties on e-bikes from China. Given …
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