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Sportive Breaks has announced the opening of a China branch, the latest step in the company’s global expansion following its launch in the United States and Australia in 2023.
The company offers bespoke premium travel packages and cycling hospitality for those looking to experience the world’s most prestigious grand tours, cycling classics and weekenders, from La Vuelta a España, L’Etape du Tour to Milan-San Remo, Paris-Roubaix, and flagship sportives like the Mallorca 312.
Kris Van Goethem at Sportive Breaks China said: “It’s a real honour to lead the launch of Sportive Breaks in China, as a Belgian I grew up watching the Grand Tours and the Monuments on television, and it’s wonderful to now be able to offer such an incredible line-up of ‘watch and ride’ cycling travel experiences for our customers here in Asia.
“I’m delighted that Chinese and Asian cycling enthusiasts can experience some of the most famous cycling events across the world, and with our help, curate the holiday of a lifetime.
“I am joined by a superb team, all experts in the field and immersed in the world of sports travel, and I’m very much looking forward to collectively spearheading this exciting new chapter for the Sportive Breaks brand.”
A new website looks to ensure a seamless booking experience for clients, and the launch also sees the development of a dedicated China office based in Shanghai, from which customers can receive local and informed customer support, both in Chinese and in English.
Alex De Waard, director of Sportive Breaks, added: “This is another really significant development for Sportive Breaks, and we are delighted to now be able to offer more of our events to cycling enthusiasts in China.
“The China market is a hugely important one for our team and our local office will be led by an incredible team of experts who have unrivalled experience in the industry. It’s exciting to see the Sportive Breaks brand continue to grow, and I very much look forward to seeing the business go from strength to strength in the years to come.”
