Cyclevox's new channel sees Primal join Madison and Trek

Support gathers for women’s cycling channel Voxwomen

Freshly launched women’s cycling video channel, Voxwomen, has gained another trade backer. 

Clothing brand Primal has signed up to support the channel, alongside Madison and Trek. Voxwomen was launched earlier this month by commentary, PR and production firm Cyclevox.

The online service, produced by women for women, will give subscribers an exclusive insight into the women’s international peloton. Viewers can enjoy news coverage of some of global female cycling events, rider interviews, cycling challenges, ‘top tips’, ‘top tens, how to’ content plus much more.

Judith Smith, Director of Primal Europe and a key women’s cycling advocate, said: “As a brand, we see the importance and value of supporting women’s cycling and have invested heavily into the sport. Not only is Primal Europe a key sponsor of a British women’s professional cycling team that won the National Criterium Championships last year, we also have one of the largest ranges of female cycling clothing in the UK.

“We’ve been impressed with the professionalism and passion of Voxwomen and we’re looking forward to working with the team over the coming months to do our part in helping to give women’s cycling a voice.”

The Voxwomen team includes Bryony Burton, who has worked at a number of international cycling events including the Revolution Series, the British Cycling Elite Road and Circuit Series and the British National Criterium Championships as Production Manager at Cyclevox in 2013.

Lois Dowsett is also on the team. She covered the 2014 Giro d’Italia for Sky Sports, was Production Assistant at The Cycle Show and the Assistant Producer at the 2014 Tour of Britain.

Kimberley Keay raced internationally for Great Britain on a number of occasions and won several British National Titles in road and track disciplines. She has a wealth of communications experience having worked numerous organisations including Sky Sports covering the Tour Down Under, British Cycling and women’s online magazine, Sportsister.

The final member of the Voxwomen team, Laura Winter, is a sports presenter, event host, and a sports journalist. Formerly a competitive swimmer and rower, she caught the cycling bug and has been hooked ever since, both riding socially and reporting from events such as the London Track World Cup and the British Elite Road Race Series. Laura has worked at some of the biggest sporting events in the world, including the London 2012 Olympic and Paralympic Games and the Glasgow 2014 Commonwealth Games and champions’ women’s sport.

Anthony McCrossan, Voxwomen Founder, said: “Bryony, Kim, Laura and Lois have done a brilliant job in building the following of Voxwomen so far. The response from the riders and teams has been incredible and we have more exciting developments in the pipeline.”

At the launch of Voxwomen, McCrossan said: “Cycling’s popularity is rapidly growing however there is a real need for on-going investment in women’s cycling at the highest level. I have always been an advocate of the women’s professional racing scene and am pleased to be able to assist with the continued growth of the sport through the creation of Voxwomen.

“We will utlise the production skills and expertise built up by Cyclevox over the last seven years to create fresh, female focused content which I’m certain will inspire riders of all levels and ages to join us on our Voxwomen journey. We have brought together a great team of women who have been working hard to pull our first videos together. The response from the professional teams we have filmed has been fantastic.”

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